Saturday, May 8, 2010

New Jersey Nets vs. Brooklyn Nets t-shirts

At some point within the next few years, the New Jersey Nets basketball team will make its highly controversial move to Brooklyn.  The Atlantic Yards project (where the Nets' new stadium, the Barclays Center, will be located), has become one of the most hotly contested real estate developments in the annals of gentrification.  It's no wonder that the debate has had ramifications in street wear.

The "Keep the Nets in New Jersey" t-shirt, made by No Mas, has a simple, vintage look to it, perhaps appealing to feelings associated with the franchise's history.  Ironically, the italicized lettering of "Nets" and the red, white, and blue coloring of the basketball is similar to the team's logo when it was based in New York in the '70s (a similar logo was also used when the team moved back to New Jersey):

The black t-shirt, made by Entree, is decidedly more modern with the Helvetica typeface of "Nets."  I saw a kid wearing a white version of this t-shirt at the gym today, which I prefer to the black one shown here, and which seems to be more in tune with the team colors of red, white, and blue.  While No Mas's t-shirt bears a simple, declarative statement, Entree's t-shirt is making a statement in its own right.  The design covers the entire t-shirt and forces you to take notice.  Entree's design is also a riff on an older Nets logo (see below), except with a silhouette of the borough of Brooklyn above the team name instead of the state of New Jersey.

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