Adidas Star Wars Fall 2010 line

Were you wondering why there were those weird Star Wars commercials with David Beckham and Snoop Dogg during the World Cup?  Turns out they were actually Adidas commercials.  Somehow the Adidas branding went right over my head; they probably should have shown actual Adidas products in the commercials. Or maybe they did and I didn't realize it.  Anyways, it also turns out that Adidas and Lucasfilm teamed up this year to produce co-branded Star Wars/Adidas footwear and apparel.  The Fall 2010 collection was recently unveiled, and there's some pretty cool stuff.  I'm especially partial to the C3PO/R2D2 kicks:

 The shoes do have split personalities, however, and I'm not sure how great that would look on the street.  They might look better as showpieces.  But I like the intention.  I might have to drop by the Adidas store on Houston St. and see if I can see a pair in person.  I might have preferred the R2D2 sneakers just by themselves, but those wires that run between the Adidas stripes on the C3PO sides are pretty snazzy.  I also really like how the designers placed the characters' names and images on the shoe tongues.  Here's the Chewbacca-inspired boot:

They look rugged, yet cuddly.  Just like Chewy.